Brand Strategy & Positioning
Your brand is much more than your logo, your name or your slogan. Your brand is the entire experience your prospects and customers have with your company, product and service at every touchpoint.
Additionally, your brand has to mesh with who you really are and what you really do. Before you get all hung up on what shade of blue to use for your logo or what tone you're going to use when engaging with people on Twitter, you need to step back and take a look at the big picture.
Before everything else, all you certainly need is a well-defined and executed brand strategy. Your brand strategy affects all aspects of your business and is directly connected to consumer needs, emotions, and competition.
In fact, your brand positioning strategy is about finding a right place for your brand in market place as well consumer mind. It is a long-term plan for the development of a successful brand in order to achieve specific goals. It's a vital step in creating the company identity. Your brand identity will be repeatedly communicated, in multiple ways with frequency and consistency throughout the life of your business.
The Enter brand strategy process starts with a full audit of your brand and marketing efforts. In this process, we review your business and marketing objectives, evaluate your overall marketing strategy, conduct a competitor analysis and measure brand image. Using our findings, we will recommend a plan to address gaps and improve your brand performance immediately.
Such a holistic, achievable, and goal driven brand strategy will help you to retain and delight your existing customers as well as attract and convert new ones. Besides, periodic strategy reviews are critical to branding success.
At Enter, we develop market-relevant, competitive and forward-looking corporate, brand and communication strategies as a basis for extraordinary creative solutions that move target groups and deliver measurable results for companies. We advise and lead our customers into the digital future and combine analytical and creative thinking and acting. From goal definition to implementation.
We ensure we’re always thinking of new ways to communicate your product or service to help you achieve the competitive edge necessary to succeed in today’s, or indeed tomorrow’s climate. We develop comprehensive strategies for communicative positioning, long-term competitive differentiation and effective target group activation in the sense of the new brand management.
No question about it, in the modern marketing landscape a big part of your marketing strategy needs to be digital. Your customers are almost always online, and you want to be able to reach them.
From due diligence to targeted positioning and brand strategy we build and grow powerful corporate identities to match your unique business vision.